The Marketing of "Cannabis Americana" (a truth telling)

[donsu]

http://www.counterpunch.com/gardner05132006.html



Michael Krawitz, founder and curator of the Cannabis Museum, has obtained via ebay a promotional booklet attesting to the widespread medical use of cannabis in the U.S. a century ago. The handsomely designed and printed 16-page booklet was published by Parke, Davis & Co. to market its "Cannabis Americana" to doctors and pharmacists. Just as drug companies nowadays do when they have a potential "blockbuster" emerging from the pipeline, Parke, Davis knocked the competition ("Cannabis Indica") and invoked science to peddle its wares in 1910.

Under a first-page headline defining Cannabis Americana as "Cannabis Sativa Grown in America," the text gets right to the point:

-snip- (I'm letting you have the pleasure of reading this snip)

Mikuriya says, "Safety and efficacy have been clearly demonstrated. The plant hasn't changed and neither has human physiology. Cannabis should be grandfathered into the national formulary, just as aspirin was after the new regulations were established in 1938."
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