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I think that there is a lot of second guessing going on about how good the convention was. Immediately after the convention, there was a strong feel good wave. Kerry's speech was considered to be much above what was expected.
Part of the problem was that the convention needed to do so much and the press coverage was even before the convention began designed to be unfair. Each of the cable stations had panels with more Republicans than Democrats to critique each speech. At the time, I thought it was unfair, but naively thought they would do the same for the Republicans. (Yeah, I was that dumb!) Kerry had to show that he was a nice person "who you would want on your living room TV", lay out a coherent vision for the country, and define himself.
Kerry was not known to most of the country. It was essential that the convention be used to let people see him in a good light. I think between his wonderful daughters and to a lesser degree his step-sons and the vets, he did come across as a very nice man. There was even an ecstatic thread on dailykos a few weeks later - after a news story that Kerry had saved the life of a NV Republican Senator who was choking. They talked about how he saved Rasmann, Senator Hecht, the famous hamster and 42 Vietnamese villagers. He seemed almost a superhero.
In "Going Upriver", someone says something to the effect that to know John you have to understand what Vietnam means to him. In TOUR OF DUTY, Brinkley's main theme is that Kerry's "tour" in Vietnam included the antiwar effort and the POW/MIA effort. Between those 3 huge parts of his life, there was also all his efforts on Veteran Benefits. How could Vietnam not be a major focus in showing his life?
In retrospect, they needed to get a fuller biography that would have addressed more of his career to prevent the Republicans from portraying a person who is clearly a workaholic as someone who did nothing (but somehow MA didn't care.) They only had 3 hours of network TV. When they learned that coverage was going to be so short, they should have tried to map out what they needed to accomplish and make sure they used the time as well as they could. Clinton had a very slick film that took his life and turned it into a story. Kerry's life was far more complicated, but also far more heroic. If they would have created a film on Kerry's whole life (a slicker version of the frontline bio) and gave Clinton only 30 minutes on the first day of coverage, time might have been better used.
In Clinton's book, he talked about liking Weld, but wanting to keep Kerry in the Senate as he was among the experts on the environment and technology. He also mentioned Kerry's " devoting an extraordinary amount of time on the problem of youth violence, an issue he had cared about since his days as a prosecutor." I don't remember if he even mentioned either of these things at the convention. Clinton should have avoided talking about Kerry's service in Vietnam and concentrated on the POW/MIA work or other Senate work as well as reminding people (as he did) of how much better the country was 4 years ago. (Cleland and Alston (sp?), the back minister who was on Kerry's crew, did better addressing Vietnam anyway. Alston's comments also were an incredible personal endorsement of Kerry.)
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