The author quotes extensively from the speech and got some very good student reactions.
"Kerry focused on global climate change and citizen engagement during the Weil Lecture on American Citizenship at Hill Hall Auditorium. The 2004 Democratic presidential candidate said he considered global climate change to be this generation's primary challenge.
"I believe we have to make this the new civil rights movement, it's that important," Kerry said. "I believe people have to be prepared to go out and organize in their communities and hold congressmen and senators accountable."
<snip.
UNC senior Catherine Cranfill said Kerry's speech inspired her to engage in the movement.
"When he called us all to action, it really spoke to me because I never really do anything, and this makes me want to," she said.
http://media.www.dukechronicle.com/media/storage/paper884/news/2009/03/23/News/Kerry.Addresses.Climate.Change-3679078.shtmlThough Kerry is also quoted as comparing this to other challenges, in a way the civil rights one might work best. At Take Back America, there was a panel that included Roger Wilkins, who had been a lawyer in the Kennedy administration (and the son of Ray), a biographer of MLK, and Jesse Jackson. One point they made was that change would not have occurred without the activist grassroots energy to push for truth or without the people inside government who wrote the legislation.
Addressing climate change involves costs and giving up ways of living that people are accustomed to - without activists actually convincing people that it could be done and that it is worth doing, the majority of politicians won't do it.