AAFES using airwaves to inform its customers

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AAFES using airwaves to inform its customers
By Mark Abramson, Stars and Stripes
European edition, Tuesday, January 27, 2009

The Army and Air Force Exchange Service has taken to the airways in an effort to highlight the benefits of shopping on base, but some shoppers say the exchange comes up short in certain areas.

AAFES recently launched "Exchange On Air" on the Pentagon Channel. The 30-minute show airs every day except for Saturdays, and AAFES officials plan to produce one episode a month.

"It is to inform our customer base," said AAFES spokesman Air Force Capt. David Tomiyama. "It is to show how we are different from the big-box retailers outside the base."

The show highlights how AAFES’ profits benefit school lunch programs and other base programs and how AAFES provides support during natural disasters, as well as other topics, Tomiyama said. There will also be celebrities talking about their new movies and news on the latest DVD releases.

Military dependent Robin Colvin said she thought the show was a good public relations step for AAFES.


Rest of artticle at: http://www.stripes.com/article.asp?section=104&article=60271