Army launches new gear logo

[unhappycamper]

Army launches new gear logo
By Lisa Burgess, Stars and Stripes
Mideast edition, Tuesday, June 17, 2007

ARLINGTON, Va. — The Army is introducing a new logo to help soldiers buying commercial gear choose pieces with their service’s official nod of approval for durability and safety, instead of knock-offs.

The trademarked tag, which the Army unveiled Friday during its 233rd birthday celebration at the Pentagon, has the words "Team Soldier Certified Gear" circling the Army’s official logo: a black-and-gold star with the words "U.S. Army" underneath.

The new logo is making its debut in two product categories: fire-resistant combat gloves and flashlights.

More categories will follow soon, according to Lt. Col. John Lemondes, leader of the Product Manager Clothing and Individual Equipment section of Program Executive Office Soldier at Fort Belvoir, Va., where the logo initiative was developed.

The logo was developed to help soldiers make "intelligent choices" when they decide to spend their own money on military equipment, instead of falling prey to clever advertising, or buying on impulse, Lemondes said.


Rest of article at: http://www.stripes.com/article.asp?section=104&article=55595



uhc comment: I guess this is the official outsourcing label to a) make sure you buy the right stuff and b) make sure the Army doesn't pay for it.

[TechBear_Seattle]

1. I'm so happy the Army is spending millions on developing a brand name

It would be bad if they spent the money on something useless, like keeping soldiers in Iraq and Afganistan from being killed by those pesky fools who oppose the US invasion. :eyes:

[Thothmes]

2. Years ago they use to have a brand name "government issue"

[Stinky The Clown]

3. heh ..... yeah ....... those were the days

I still have this:



It still runs. I've had it serviced twice since I've had it.

Gen-yoo-wine gubmint issue

I gotta lotta hand tools from the same source. I was a storekeeper. Used Servmart a lot. That and comshaw. :)

[Thothmes]

4. Normally, in the civilian world

comshaw is considered grand theft.

[Stinky The Clown]

6. When I was in, it was considered survival

Most of the comshaw in which I engaged benefited our ship, not me personally.

[Name removed]

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