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It's not about the wallpaper. Admittedly, I don't like it -- more specifically I don't like the default color scheme of the desktop -- and don't enjoy sitting through the install sequence having to look at it. This is a petty thing, I know, but my decision to use or not use Ubuntu is not based on it. The most it does from my perspective is to prevent me from having Ubuntu in my personal que of distros I will try with each new release.
That out of the way ...
Ubuntu doesn't appeal to me personally for a more complex reason, and Mint addresses it to an extent.
As you know, one of the drawbacks of a Linux system, due the vagaries of copyright and patent law, is that after an initial install, you still need do some configuration to get things to work, things that most computer users need to work for a system to do the things they want to do. For newbies, especially those migrating from Windows, this configuration can seem quite complex, even though it isn't. The bottom line is they don't want to have to screw around with it. Multimedia needs to function. People want to play their MP3s and be able to view AVI and WMV wrapped media. They want to visit Youtube. They want their wireless to work and their graphics card to have its 3D functions and hardware acceleration enabled. In most respects, a default Ubuntu install does not address these concerns.
Mint does. Using some creative methods of software distribution along with some handy, easy to use applications, getting a lot of this stuff to work "out of the box" is now essentially automatic. As mentioned initially, I could visit Youtube after all the automated processes were complete. I could play mp3s and AVIs. I don't use wireless and so wasn't able to check that, but the buzz about Mint suggests that it automatically configures many wireless connections that Ubuntu doesn't or at least is able to do so in a more straightforward manner.
For me personally, none of this matters a great deal. One of the reasons *I* use Linux is because I want to configure my system myself beyond some basic elements. I build the hardware drivers for my video card and compile often-used software from source. I install various networking tools and edit my own configuration files the way I want them. I build my own firewall rules and install a customized kernel. Ubuntu, in trying to be more user friendly, actually makes some of that more difficult. As a simple example, the way the developers screw around with some of the permissions, the directory structure, and a couple of config files in the name of "ease of use" makes setting up stunnel, an application I use for certain kinds of SSL connections, an absolute nightmare.
So, in the end, Ubuntu has made a whole lot of things a helluva lot better for a lot of people and makes the migration to Linux much simpler. But it doesn't go far enough for a certain class of people who otherwise might be willing to giving Linux a try, and it goes too far for me personally.
Mint, since it is based on Ubuntu, probably goes too far (for me) also. I haven't looked at it that deeply yet. But, it directly addresses some deficiencies in Ubuntu in a way that makes it more easy for me to recommend to people who want an alternative to Windows but don't want to or can't deal with the configuration necessary to make their system do the things they want it to do.
As an aside, I know that Windows doesn't actually allow you do do a lot of this "out of the box" either. In that respect, Mint is actually better than Windows. Unfortunately, from the perspective of most computer users, Windows does do these things from the get-go because they buy pre-installed, pre-configured systems. The irony here is that for a person who has never installed an OS before taking a machine with no OS and trying to install a new one, Ubuntu and Windows would be about equal in terms of ease-of-use. Mint would actually be easier than either, imo.
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