Tigers, jaguars, cheetahs -- if it's a big kitty, it's fascinated with the stuff, which makes it a useful tool for zoologists and zookeepers. Leave it out of your safari kit, unless you can run like Usain Bolt.
"Oh, yeah, he loves that scent," Mr. Thomas said as Sasha blissfully cuddled up to a tree sprayed with Obsession for Men. "Just look at him."
Mr. Thomas's findings spread quickly through the Wildlife Conservation Society's network of global operations. Now, Obsession is widely used not only in zoos, but in the field, where it has helped produce breakthroughs in wildlife biology and conservation.
As it happens, big cats of all stripes are obsessive when it comes to the scent. Roan Balas McNab, a Wildlife Conservation Society program director in Guatemala, has been using Obsession for Men since 2007 to help study jaguars in the Maya Biosphere Reserve, a protected tropical forest spanning 8,100 square miles.
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The Wildlife Conservation Society's Jaguar Conservation Program plans to expand the use of Obsession for Men to more of its population studies, tentatively scheduled for next year in sections of Venezuela, Nicaragua, Bolivia, Peru and Ecuador. "I'd like to use this in every survey that we're involved with," says program coordinator John Polisar.
Obsession works so well that Mr. McNab hesitated at first to reveal its potency, fearing poachers would also use it. But he decided that spreading the word to other scientists outweighed the potential risk, particularly since poachers already use their own effective bait—dead animals—a tactic researchers' ethics forbid...
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