How We Support Our False Beliefs
ScienceDaily (Aug. 23, 2009) — In a study published in the most recent issue of the journal Sociological Inquiry, sociologists from four major research institutions focus on one of the most curious aspects of the 2004 presidential election: the strength and resilience of the belief among many Americans that Saddam Hussein was linked to the terrorist attacks of 9/11.
Although this belief influenced the 2004 election, they claim it did not result from pro-Bush propaganda, but from an urgent need by many Americans to seek justification for a war already in progress.
The findings may illuminate reasons why some people form false beliefs about the pros and cons of health-care reform or regarding President Obama's citizenship, for example.
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While numerous scholars have blamed a campaign of false information and innuendo from the Bush administration, this study argues that the primary cause of misperception in the 9/11-Saddam Hussein case was not the presence or absence of accurate data but a respondent's desire to believe in particular kinds of information.
"The argument here is that people get deeply attached to their beliefs," Hoffman says.
"We form emotional attachments that get wrapped up in our personal identity and sense of morality, irrespective of the facts of the matter. The problem is that this notion of 'motivated reasoning' has only been supported with experimental results in artificial settings. We decided it was time to see if it held up when you talk to actual voters in their homes, workplaces, restaurants, offices and other deliberative settings."
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"One of the things that is really interesting about this, from both the perspective of voting patterns but also for democratic theory more generally, Hoffman says, "is that we did not find that people were being duped by a campaign of innuendo so much as they were actively constructing links and justifications that did not exist.
"They wanted to believe in the link," he says, "because it helped them make sense of a current reality. So voters' ability to develop elaborate rationalizations based on faulty information, whether we think that is good or bad for democratic practice, does at least demonstrate an impressive form of creativity."
http://www.sciencedaily.com/releases/2009/08/090821135020.htm