Bills put charge in new uniforms

[JonLP24]

It was 18 months in the making. There was fanfare, pyrotechnics, Bills icons and a tribute to Western New York’s local military. With the Bills much anticipated 2011 uniform unveiling fans were ecstatic to see the familiar royal blue return as well as the white helmet. But right away it was clear what element of the Bills new uniforms would be omnipresent, the trademark charging buffalo.

The charging blue buffalo with the red speed stripe, which has been the club’s most identifiable mark since its inception in 1973, appears on every article of the Bills new uniforms except the socks. Naturally it will continue to appear on each side of Buffalo’s helmet, but it will also make its first ever appearance on the back of the jersey above the player’s name and on each hip of the pants.

“We listened to our fans,” said Bills CEO Russ Brandon. “We have done a lot of research on this is a long process to go through. We just wanted to get back to our storied tradition while we still highlight our brand.”

“One of the things we heard consistently was there was really no identifying mark on our jersey,” said Bills Senior Vice President of Marketing and Broadcasting Marc Honan. “We feel that the charging buffalo is perhaps one of the strongest marks in the league and why not incorporate it into the look and we think it looks great on the jersey.”

http://www.buffalobills.com/news/article-2/Bills-put-charge-in-new-uniforms/889c5f64-2676-4e83-84b0-ebe6c66d7959

[trotsky]

1. The numbers are a bit busy.

But the white helmets are definitely cooler than the old red ones.

[Serve The Servants]

2. Not bad

Now if only the 49ers would return to the unis they wore from the late 90's through most of the 2000's

http://www.sportslogos.net/logo_comments.php?id=4666

[HuckleB]

3. Huge improvement. -eom-

[joeybee12]

4. There's no such thing as a charging buffalo...there's no such

thing as a buffalo...there are water buffalo, and we have BISON in this country.

[El Supremo]

6. In Colorado they're called Buffaloes.

[joeybee12]

7. People call them buffalo elsewhere, but they are no relation to the African

buffalo...the correct term is bison.

[Capt. America]

5. It took 18 months to come up with this? Fail.