Apple Is A Religion

[rug]

Apple Is A Religion: Neuroscientists Find Both Trigger The Same Reaction In Your Brain

The cult of Apple is real, according to neuroscientists.

They compared MRIs of Apple fans' brains to those of people who call themselves "very religious" and found that Apple and religion light up the same part of the brain. This means that Apple triggers the same feelings and reactions in people as religion.

BBC highlights the finding in an upcoming documentary, Secrets of Superbrands.

The documentary also likens Apple Stores to cathedrals. "Apple stores often feature stone or other types of austere, simple flooring like a church with products mounted on pedestals like individual altars," writes Inc's Renee Oricchio.

Read more: http://www.businessinsider.com/apple-is-a-religion-neuroscientists-find-it-triggers-the-same-reaction-in-your-brain-2011-5#ixzz1N2DTpCqy

[Cleita]

1. What a bunch of BS.

I like my Mac because it's superior to any Microsoft PC product that I have tried. The Apple store gives you a person to talk to to get the information or help you need without having to talk to some guy in India. I mean I can take my Mac there and they will have a technician who can fix it or explain to me what I'm doing wrong right there in real time and usually it doesn't cost anything unless you want to take some lessons. It's simply a superior product with a superior support system not a religion. PC and Microsoft should try it.

[rug]

4. I find too many contradictions in the manuals to buy it.

[saras]

13. Contradictions are REQUIRED in religious texts

[Sherman A1]

6. Precisely

But if they want to call it whatever, that's fine with me.

I will just keep doing what I am doing.

[ZombieHorde]

7. Just what I would expect a brainwashed cult member to say.

Is there nothing you won't do to protect Apple from outsiders?

[NYC_SKP]

2. If true, I'm a faithful member.

Maybe a saint.

But the gear is great, can't help it.

:P

[rug]

3. Pax tecum.

[Silent3]

9. Pax pomum

[Merlot]

5. I'm a believer.

Good product, good support. And yes, I was calling the apple store my "church of apple" long before it was trendy.

[cleanhippie]

8. With the BIG difference being that Apple products are PROVEN to work....

while religion is still grasping at straws.

[laconicsax]

11. Isn't that subjective?

:hide:

[cleanhippie]

14. "Where you see contradiction, I see confirmation"!

[rug]

12. You forget this.

[cleanhippie]

15. I honestly don't know what that is.

Looks like an old mouse or something.

Seriously, what is it?

[rug]

16. That's what it is, Apple USB Mouse (M4848) - "the hockey puck".

Developed for the iMac.

One of Apple's few failures.

[cleanhippie]

17. Well, no one claimed Apple was infallable.

But you gotta admit, most everything they make is pretty kick-ass, no?

[rug]

18. Yes they are very impressive.

But I'm holding out for infallible. :)

[cleanhippie]

19. Lol

[muriel_volestrangler]

20. Like phones that don't work when you hold them in your left hand?

I was particularly impressed with their fix for that: "Just avoid holding it in that way." That came from the PopeSteve Jobs.

[sudopod]

24. not sure if trolling.jpg =D nt

[customerserviceguy]

10. Reminds me of my old networking instructor

who saw mild arguments about NetWare vs. Microsoft's Windows Server products in his classrooms. He'd crank up his Texan drawl and say, "People, it's an operatin' system, not a religion!"

[Silent3]

21. I love Apple stuff, but I can see the semi-religious aspects...

...and I wish a few things which I'm pretty sure are proclamations from His Holy Steveness could be changed:

1) Give us a basic two-button mouse, for Jobs' sake, as the basic out-of-the-box mouse. It's 2011. No one but the people who are permanently hopeless with computers anyway is going to get confused by a having two buttons on the mouse. And do you really think virtualizing the second mouse button in the optional "Magic" Mouse is less confusing!?

2) The one-button mouse is just one symptom of the button minimalism creed. It probably drives The Steve crazy that the iPhone has as many buttons as it currently has: home button, wake/sleep button, up volume, down volume, and a silent mode slide switch. I'd like one more button on top of the current button set for quick access to the camera, but I suspect that Apple is probably desperate to go in the opposite direction, trying to get the iPhone down to one or zero buttons, even if that means a litany of strange curlicue finger gestures or having to shake you iPhone left once, down twice, then wave it in a circle behind your head to enter silent mode.

3) The future might be all online and streaming, but please don't be in such a damn hurry to force a future free from physical media that we don't get Blu-ray support in the meantime.

Steve Jobs has been so incredibly successful bringing Apple back from the brink of doom to the amazing place where the company is today, however, that people are probably afraid to mess with anything Jobs decrees, worried that even the stuff that annoys some people might be part of the magic formula that brings success.

(Posted from my MacBook Pro :) )

[Amerigo Vespucci]

22. More of a "Cult of Personality," less of a religion.

I worked there for a year and a half, off and on, as a contractor, during the Scully years...before the Second Coming of Steve©.

I felt like there were "Apple people," and people who were not "Apple people."

And while that may be an unpopular opinion, it's the only one I have from first-hand experience.

I worked with some good people there as well as some spoiled, clueless crybaby assholes.

It's like any other company.

But part of building a successful brand is making the consumers feel as if they "belong" to something (whether they do or not)...and that is a MAJOR part of Apple's strategy...like it or not, Apple fanboys.

[ZombieHorde]

23. Does this mean Apple qualifies for a religious tax except status?

I bet Republicans would support it.