DEM BRANDING STRATEGY

[ciaobox]

Even though I still believe this was stolen hands out and that OUR ideas won Kerry this election, I did want to share a thought for the future (what little of it there may be for us):

The Pukes are experts at five things: Lying, Cheating, Stealing, Intimidation and Branding

While I do think we need to adobt ALL of these things, the really big one that doesn't have moral implications is branding. The reason the right wing echo chamber works so well as it is not only vast and relentless and in control of most media -- but they brand EVERYTHING. They brand Bush. They brand Republicans. They brand their wars. They even brand individual battles. They brand legislation. They branded Kerry. They brand Europe. Nothing is overlooked by their brand efforts.

This is an area we serious lack in. Because we are more thoughtful, intellectual, etc., we expect that people can see our ideas without us having to reduce everything to slogans and logos. Guess what? They CAN'T. The DNC needs to BUY a top level branding agency. Own it, not outsource it. We need a long term branding strategy that does the same thing as them. Reduces our ideas into soundbites and slogans. And we HAVE to get MUCH better at negating their ideas in the same way. When they come out with Medicare Reform - we need to BRAND it as "Big Pharma Welfare" and launch a WHOLE campaign that reinforces it from top to bottom.

Thoughts? Any branding guys out there want to take up this torch?

[AndyTiedye]

1. When I first Saw This, I thought * Was Gonna Brand Us with a Branding Iron

Which was shrubbies favorite frat hazing ritual in College
(to do to others, of course).

The first published words of GWB were a letter to the NYTimes
defending the practice.

[orwell]

2. A Few Ideas

Federal Deficits should be referred to as "Future Taxes on Our Children"

Anti-Outsourcing = National Economic Defense

Republicans = Cheap Labor Republicans

Gay Marriage = Marriage Freedom

Abortion = Reproductive Rights

Anti-BBV = Voting Reform

[ciaobox]

3. That's exactly my point. But it needs to be TOP DOWN

We need linquists and branding experts at the TOP level of the DNC.

[kimchi]

4. I totally agree.

They dominated in advertising their homophobic shit to make it look like golden morality. I think most here agree on this, but how to get it to the top of the party?