I'm not a racing fan myself either, but there is an interesting technology mix in the pot too.
Austin Business Journal June 4, 2010Will Formula One Grand Prix track be good for business?Green sector, tech companies should expect benefits, experts sayIf an ambitious plan to bring the Formula One U.S. Grand Prix to Austin materializes despite doubts, the race will have a very significant impact on the local technology scene, while bringing some of the most powerful people in business to the Texas capital.
Two of Austin’s highest-profile business tenants, Freescale Semiconductor Inc. and Advanced Micro Devices Inc., have deep ties to Formula One, as does IBM Inc., which has major Austin-area operations.
Meanwhile, a local developer who showed the grand prix organizers East Austin land in 2008 for a mega complex said Austin race mastermind Tavo Hellmund planned for a mixed-use development that would incorporate clean-tech and high-performance research and development hubs, plus office and hospitality development.
Pete Dwyer, owner and president of Dwyer Realty Cos., said Hellmund told him F1 racing is moving towards electric power in the future, and Hellmund envisioned a master development centered around the track that would hold high-performance battery and fuel cell researchers.
That kind of battery and fuel cell research investment would be a boon to electric car companies.