Hospital's new name to reflect benefactor

[InkAddict]

http://www.dispatch.com/dispatch/content/health/stories/2007/06/22/childrens_logo.ART_ART_06-22-07_B1_2D737N6.html

Columbus Children's Hospital will officially change its name to Nationwide Children's Hospital on Sept. 24, honoring the $50 million gift from the local insurer announced by the hospital a year ago.



Other major donors will have areas within the hospital named for them. The Abercrombie & Fitch Emergency Department and Trauma Center will recognize that firm's $10 million contribution. The Limited Too and Justice Main Lobby will be named after those local companies, whose parent company -- formerly Too Inc., now Tween Brands -- gave $5 million to Children's.

What "just for fun" corporate names can we assign other departments. The P&G Pampers NICU? The ENT Clinic and Ophthamology Depts. courtesy of MTV Networks and Time-Warner, respectively?

[AngryOldDem]

1. Whatever happened to the good old days of philantrophy?

When people/organizations/companies donated money with no expectation? Now it seems like it's a quid pro quo, with free advertising thrown in.

Will this hospital take care of the uninsured? Ha ha. Silly me.

[geiger]

2. the scariest part here is that the insurer will effectively "own" the health provider

total conflict of interest, not that it's new under the sun.