The GOP and Media Playbook ...here!

[KurtNYC]

How well does this describe the public Bush persona?

Errors. Scholastic pronunciation, enunciation, and delivery give the impression of being artificial. To give the impression of spontaneity, deliberately hesitate between phrases, stammer, or mispronounce words. When not overdone, the effect is one of deep sincerity. Errors in written material may be made only when they are commonly made by members of the reading audience. Generally, errors should be restricted to colloquialisms.

and this:

Vagueness. Generalities are deliberately vague so that the audience may supply its own interpretations. The intention is to move the audience by use of undefined phrases, without analyzing their validity or attempting to determine their reasonableness or application.

These are just 2 items from a list of propaganda techinques put together by the military in 1979. I think they describe the Bush campaign and the persona they have crafted for Bush. There are dozens of other items on the list. Some that I hadn't given much thought to but when you see them all, you gotta say 'hmmmm.'

There is another link on that page which references the original source but I am at work and our filter blocks that source so I couldn't check it (or post it here without checking it). If it is valid perhaps someone can post that link so we aren't visiting this one:

http://www.freerepublic.com/forum/a360d496e0c97.htm