http://www.nytimes.com/2004/09/26/fashion/26DEBA.htmlSeptember 26, 2004
Live From Miami, a Style Showdown
By ALEX WILLIAMS
IN boxing terms, you could say a matchup between John Kerry and George W. Bush is a classic case of a dancer vs. a puncher: Mr. Kerry flicks around the periphery of issues; Mr. Bush pounds right through them. <snip>
The subtle style cues of gesture, posture, syntax and tone of voice account for as much as 75 percent of a viewer's judgment about the electability of a candidate, said Bill Carrick, a political consultant who ran Richard A. Gephardt's presidential campaign this year. In a word, he said, the mano a mano is about style — those nonverbal messages that speak to hearts, not heads. <snip>
Mr. Kerry's face, she said, is the greater study in contrasts. His anvil-like chin conveys power, but his droopy brows and hooded eyes send an unwelcome signal of age and lethargy. To counteract this, Professor Keating says, he must show more animation and smile more, as he has been doing lately. "Smiling brings people in close," she said.
Luckily, she said, he has a buoyantly vertical hairstyle. "He has exciting hair, which is actually quite useful," she said. "This wild, untamed hair is something we associate with youthfulness." (Republicans don't necessarily agree; they mock the Capitol Hill blow-dry look as vain.)
Professor Keating said that with Mr. Bush, conversely, the roundness of his face — accentuated by close-cropped hair — signals warmth and approachability but also, at times, an unfortunate boyishness.<snip>