http://www.msnbc.msn.com/id/6083061/site/newsweek/Sept. 23 - Florida's Palm Beach County—land of butterfly ballots and electoral chaos—was back in the thick of political battle on Wednesday. The target this time: Jewish voters. At Temple Beth El in West Palm Beach, Rudy Giuliani gleefully lambasted Sen. John Kerry for his alleged flip-flops on Iraq, drawing guffaws and a few standing ovations from an audience of about 500. “This would be funny if it was on the Letterman show,” said Giuliani. “It isn’t funny when we’re talking about the war on terror.” The former New York mayor then made an emphatic case for re-electing President Bush. “He has stood up to terrorism and will continue to do so no matter how much they ridicule him,” Giuliani asserted. “He knows (the terrorists) only respect strength.” To conclude, Giuliani pressed his hands together in prayer. “Do me one favor, please,” he told the congregation. “Please don’t make it so close this time.”
At almost precisely that moment, across town at the Palm Beach County Convention Center, Kerry was wooing Jewish voters just as ardently. He recounted for the crowd the time he’d flown over Israel and, seeing from above how closely girded it was by countries like Egypt and Jordan, realized its fragility. After the rally, Kerry met privately for almost an hour with a group of about 65 Jewish officials and community leaders. He averred his staunch support of Israel and bemoaned what he considered its more precarious position after years of reckless foreign policy under Bush. Then he moved beyond the Middle East, taking questions on everything from health care to the Supreme Court. “I think it’s outstanding that someone running for president would take the time to meet with a relatively small group of Jewish leaders to hear their opinions,” said Nan Rich, a Florida state representative, who pressed Kerry to be more vocal on women’s issues. “You could just sense that he was really hearing what people were saying.”
Both campaigns have good reason to listen. Though Jews make up only 4 percent of the nation’s electorate, they usually turn out to the polls in droves. What’s more, Jews are concentrated in key battleground states—most importantly Florida, Ohio and Pennsylvania. A five-point shift in Florida—where, despite Giuliani’s pleas, the victory margin may well be whisker-thin again—could signify more than 20,000 votes. In 2000, Bush won a meager 19 percent of the traditionally Democratic Jewish vote, compared to 79 percent for Al Gore (Reagan’s 38 percent in 1980 marked a high point for the GOP). But this time around, largely because of Bush’s unflagging support for Israeli Prime Minister Ariel Sharon, Republicans think they can sway a chunk of that electorate to their side. “We can make the difference in the election,” says Adam Hasner, Florida chairman of the Bush-Cheney Jewish outreach coalition. “We’re making the Democratic Party defend votes that it has historically taken for granted.”
Take Ricki Black. Raised in a Democratic household in New York, the Boca Raton resident voted for Gore in 2000. But she changed her registration to Republican at Temple Beth El just before Giuliani spoke and plans to vote for Bush in November. “
changed everything,” says Black, 45. Now, “terrorism is the No. 1 issue.” As her Republican husband, Greg, 50, put it, “We can either face Armageddon or take the fight to the terrorists.” Israel is another front in the same war, in the couple’s view, and they say Bush has proven he can lead by acting decisively and surrounding himself with steely and competent advisers.