Obama Campaign Arm Targets Critical Dems And GOP

[SpartanDem]

Barack Obama's campaign arm is going after Republican and Democratic Senators alike in a major new health care reform advertising campaign that could last for the remainder of the month.

Organizing for America's 30-second spot, titled "It's Time," was formally made public to reporters including the Huffington Post in early July. Now the details of the ad, which frames the need for health care reform around personal stories of struggle, have officially been released. And they're impressive.

OFA will be running the ad on national cable, the District of Columbia, local stations in Arkansas, Indiana, Florida, Louisiana, Maine, North Dakota, Nebraska and Ohio, and major online news sites. While no financial figure for the purchase was offered, an official with the group said the spot will be airing for the next two weeks -- roughly to the point when the Senate Finance Committee is hoping to finalize its version of health care legislation.

From the details it is easy to infer just which Senate votes the White House and, by extension, leadership in the Democratic Party see as most critical to health care's passage. No Senators are named in the ad. But the spot is airing in the home states of critical moderates - Senators Ben Nelson, D-NE, Olympia Snowe, R-ME, Susan Collins, R-ME, Mary Landrieu, D-LA, and Blanche Lincoln, D-AR - as well as recalcitrant Democrats - Sen. Kent Conrad, D-N.D. - and retiring Republicans - Senators Mel Martinez, R-FL, and George Voinovich, R-OH.

http://www.huffingtonpost.com/2009/07/15/obama-campaign-arm-target_n_232642.html

[BlooInBloo]

1. No-one currently has more, and more varied resources than Obama...

The only question is how best to deploy them.

So far it looks like things are moving along passingly well.