And when they keep running it the publicity just drives the frenzy. Next shortage Purell?
Flu Fears Spark Sanitizer Shortage
Swine flu fears have stores in Vermont running out of antibacterial hand sanitizers.
The Shelburne Supermarket ran out of Purell this week and as of Wednesday afternoon was down to one bottle of the more expensive, organic version. Most other grocery stores and pharmacies in the area are also out of hand sanitizers. Supermarket manager Marc Lewis said it is very unusual to see the Purell shelves empty.
"I don't think we've ever run out of Purell before," said Lewis. "I've been here eight years and it's the first time I've seen that happen."
The Supermarket expects to receive a shipment of sanitizers on Thursday.
Lewis says more customers have also started using free cart wipes to sanitize their shopping carts, and all cashiers have sanitizing wipes at their registers to stop the spread of germs through money.
http://www.wcax.com/Global/story.asp?S=10276356Flu Fever Fuels Sanitizer Sales and Lots of Tweets
NEW YORK (AdAge.com) -- Chrysler went bankrupt, but you might not have noticed as the world fixated on swine flu. As news of the outbreak blanketed the globe, it spawned some instant marketing and media phenomena.
People weren't just looking to discuss the disease on the web. Searches spiked for "Purell Hand Sanitizer" and "face masks," Google said. And that spilled over into the real world.
A Clorox Co. spokeswoman said the company is ramping up bleach and Clorox Wipes production but isn't seeing shortages or planning ads to consumers, who already get the flu-fighting message. Some products have been diverted from Houston to Mexico City to international relief organizations. "This is a time for companies to do everything they can to help," she said, "not to market."
Roche's Tamiflu and GlaxoSmithKline's Relenza are the only two antiviral prescription drugs designated by the Food and Drug Administration to treat swine flu. A Walgreens spokesperson said the pharmacy saw an increase in Tamiflu prescriptions and placed additional orders for both drugs.
But not everyone is taking the most-effective precautions. One buyer said his stores have sold out of dust masks for painting or mowing lawns, which are no use against the flu, and TheraFlu, although not recommended to treat swine flu, "is flying off the shelves."
http://adage.com/globalnews/article?article_id=136426