White Sox design Obama capBy ERIC FISHERStaff writer
Published January 26, 2009 : Page 04
The Chicago White Sox are aiming to release a President Barack Obama-themed version of their cap in time for the start of spring training.
The club has developed two prototype designs of its club hat with Obama marks on the side and back. The hats have been approved by MLB Properties, and the White Sox now are awaiting a formal blessing from the Obama administration before league licensee New Era goes into production. Both designs will be made if accepted by Obama.
The White Sox enjoy a special relationship with the newly inaugurated president due to his roots in south Chicago. Should the hat happen as intended, proceeds from its sale would be donated to charities, likely ones that provide services near U.S. Cellular Field.
Retail distribution would likely be tied, at least at the outset, to official league and club channels, such as the team’s stadium store and MLB.com’s online shop, but a wider release could occur should demand warrant it.
“We know exactly what we want to do with this
. It’s just a matter now of getting sign-off from Obama’s camp, going through the proper channels and moving forward,” said Brooks Boyer, White Sox vice president and chief marketing officer.
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