Politico: Obama's paparazzi presidency
By: Daniel Libit and Jeffrey Ressner
January 1, 2009
With a faction of compliant, adulatory and skin-deep chroniclers added to the media mix, Obama has found a consistent wing of support, one that can be used to upend the traditional political media apparatus, bringing new storylines to the fore and changing the game of how a president is covered. (AP)
....While Obama’s political opponents were able to use his star power against him during the campaign — remember John McCain’s “Celeb” ad? — the entertainment press’s fixation with the president-elect seems to be helping him as he prepares to take office. With a faction of compliant, adulatory and skin-deep chroniclers added to the media mix, Obama has found a consistent wing of support, one that can be used to upend the traditional political media apparatus, bringing new story lines to the fore and changing the game of how a president is covered.
“The number of eyeballs that read People magazine are enormous compared to political publications,” says veteran Democratic strategist Chris Lehane. “If you’re able to communicate through those outlets, you’re able to reach more people more quickly, without your message being ‘translated’ by the historic gatekeepers.”
The mainstream media caught a glimpse at the future last week in Hawaii, when resourceful paparazzi nabbed beefcake shots of the president-elect on the beach as well as shots of him at a memorial service for his late grandmother. All this, while the regular photo pool played by the rules and missed the shots. "The idea that the Washington (photographers) agreed not to cover him and the paparazzi did so changes the rules of the Washington press corps," says media critic Jeff Jarvis, the founding editor of Entertainment Weekly. “If one person breaks away from the pack, there is no pack.”
Or the pack simply follows. For a day or so, the photos of Obama’s muscular chest were just enough to divert attention away from more pressing crises facing the nation and that nagging mess involving the Illinois governor. The Huffington Post posted one of the swimsuit photos at the top of its homepage, accompanied by a simple, fawning headline: “O!” The New York Post similarly slavered: “FIT FOR OFFICE: Buff Bam is Hawaii Hunk." Other media outlets — including Politico — ran stories about the photos.
The fluffy tail was wagging the Washington dog....
Mark McKinnon, former communications strategist to McCain and President George W. Bush, says Obama is enjoying the benefits of being “a celebritician or a polebrity.” "So, he's getting different treatment and coverage, and his team understands that and is adjusting the dials accordingly,” McKinnon says. “I suspect this is a phenomenon that will continue and is going to drive the mainstream media and Republicans batty."...
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