The Big Picture Many of the biggest battles of the 2008 campaign played out on YouTube.

[DogPoundPup]

In the hours before President George W. Bush was set to give his final State of the Union message last January, Sen. Barack Obama was already preparing his response. His campaign wasn't planning a press conference or appearances on network news. Instead, they shot and uploaded video of the democratic presidential candidate's comments onto the only site that could rival primetime power—Youtube.

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According to YouTube's Grove, Senator McCain seemed like an ideal candidate for the site. He was, after all, the ultimate straight talker who made himself accessible and loved to engage folks on a personal level. When McCain's camp first started uploading videos in 2007, there was an obvious effort to get McCain to translate that appeal online. In his first personal video, titled "Government Reform," he came across as a regular guy having a conversation with whomever might be watching. The camp also made some innovative choices like having campaign manager Rick Davis give strategy briefings. While the idea was solid, the problem was that the video was essentially a slideshow presentation with a voice-over. Visual? Sort of. Interesting to watch? Not so much..............

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The Obama camp, by contrast, took a targeted approach to how their channel would be run. One of the first things they did was hire an Emmy-winning CNN producer to shape what the camp would post. The basic idea was to document Obama on the road and upload speech clips from the trail, clips of voters talking about the senator and informal meetings of Obama talking to his staff. They even had camp manager David Plouffe—who likely took a page from Rick Davis's playbook—give strategy briefings by chatting into a webcam in his office and occasionally referring to a slide. It was, in essence a 50-state strategy for the Web. "Today it seems like an obvious decision but back then it really wasn't," says Grove of the operation. "They a sort of experience that made you feel like you were there and that the campaign was personal."
http://www.newsweek.com/id/168269

:rofl: http://www.youtube.com/watch?v=Qq8Uc5BFogE

:hug:

MY FAVORITE YouTube Obama Videos...
Barack Obama - Would you Change? (Tracy Chapman)
http://www.youtube.com/watch?v=d_Erp6zZxNc


Everything Is Broken
http://www.youtube.com/watch?v=JHnMv3Ihycc