Obama Pays $44,465 to Get Gamers Off the Couch

[krawhitham]

http://www.nothingbutsoftware.com/blog/2008/10/obama-pays-44465-to-get-gamers-off-the-couch/

For any of you who are in the dark about this here is a quick recap. Earlier this month we did a story on how Barack Obama was the first Presidential Candidate in History to campaign through ‘in-game’ advertising. Obama’s mug can now be seen in 18 Electronic Arts titles that he had bought advertising rights within. Xbox Live will be hosting the ads and they will be running until November 3rd. Holly Rockwood, the director of corporate communications at Electronic Arts stated “I can confirm that the Obama campaign has paid for in-game advertising.”

At the time Rockwood would not reveal how much the Senator had paid for these advertisements, but since the Obama campaign’s filling with the General Election Commission that figure has been revealed. Obama paid $44,465 smackers for in-game advertising with EA; not too expensive when you consider he is paying a cool million for each TV spot.

EA is not officially endorsing Obama, as Rockwood was quoted as saying “these ads do not reflect the political policies of EA or the opinions of its development teams.” According to GamePolitics some of EA’s higher-ups’ are Obama supporters. One of them being CEO John Riccitiello who has donated $4,600 to the Obama Campaign.

http://www.nothingbutsoftware.com/blog/2008/10/obama-pays-44465-to-get-gamers-off-the-couch/


Pretty cheap I think

[Forkboy]

1. I thought it was an excellent idea,and someone in his campaign was very gamer savvy.

A lot of people still think video games are kids stuff, but the average age of a gamer is 29.