Obama Reaches Out to Smaller Latino Communities
Posted at 6:31 PM ET on Oct 9, 2008
By Ed O'Keefe
The Obama campaign launched new Spanish-language advertising today, shifting from immigration, its recent topic of choice, to health care and taxes, and intensifying its bid to win Latino voters in the South, Midwest and Mid-Atlantic.
A new television ad will air in the "big four" Latino states of Colorado, Nevada, New Mexico and Florida. The new radio spot will air in those states and also, in a first for an Obama Spanish radio commercial, in Indiana, Michigan, North Carolina, Pennsylvania and Wisconsin -- a significant expansion of the campaign's Latino voter strategy following months of outreach in those states.
"On taxes, who's on your side?" asks the "Impeustos" TV ad. "John McCain pledges hundreds of billions in corporate tax breaks. Billions for oil companies. But for 100 million households -- nothing. And McCain's health plan will tax benefits for the first time ever. Barack Obama. No tax hikes on any families earning less than a quarter million dollars."
The radio spot asserts: "The tax credit McCain promises will go straight to the pockets of insurance companies. These are the facts about his plan that John McCain and the Republicans want to hide from the public. But, with Barack Obama, taxes will be cut for 95 percent of the county's working families. Period. Not one penny more of taxes for any family earning less than a quarter million dollars."
The radio ad will air in Colorado, Indiana, Michigan, Nevada, New Mexico, North Carolina, Pennsylvania, Virginia and Wisconsin.
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