** Steve Schmidt is Mike Martz. John McCain's campaign director, the sort of Karl Rove acolyte who doesn't like that notion, though he ran the Bush/Cheney war room in 2004, who I know very well from his turnaround management of Arnold Schwarzenegger's landslide 2006 re-election as California's governor. He is the national political equivalent -- at least in this crazy race -- of the NFL coach Mike Martz. "Mad Mike," as he's known, was the master of the hurry-up-offense and the trick play as the coach of the "Greatest Show On Turf," the famed St. Louis Rams offense of the late '90s and early part of this decade. I won't bore you with football talk, or the details of what actually underlies what Schmidt is up to -- something I discussed with him at length two years ago called "the Boyd Cycle," a theory of warfare developed by retired Air Force Colonel John Boyd that is focused on a series of very rapid analyses and disorienting moves-- but suffice it to say that McCain was dead in the water when Schmidt took over three months ago and then bedeviled Obama constantly until the present financial fiasco. The one other thing I'll say about the Mike Martz offense is that all its inherent risk-taking allows an aggressive opponent to sack the quarterback on a regular basis.
http://community.livejournal.com/obama_2008/2014403.html"The Bond Cycle"
It has become an important concept in both business and military strategy. According to Boyd, decision-making occurs in a recurring cycle of observe-orient-decide-act. An entity (either an individual or an organization) that can process this cycle quickly, observing and reacting to unfolding events more rapidly than an opponent, can thereby "get inside" the opponent's decision cycle and gain a military or business advantage. Osinga argues that Boyd's own views on the OODA loop are much deeper, richer and more comprehensive than the common interpretation of the 'rapid OODA loop' idea.
Boyd developed the concept to explain how to direct one's energies to defeat an enemy and survive. Boyd emphasized that "the loop" is actually a set of interacting loops that are to be kept in continuous operation during combat. He also indicated that the phase of the battle has an important bearing on the ideal allocation of one's energies.
Boyd’s diagram shows that all decisions are based on observations of the evolving situation tempered with implicit filtering of the problem being addressed. These observations are the raw information on which decisions and actions are based.
The observed information needs to be processed to orient it for further making a decision. In notes from his talk “Organic Design for Command and Control”<2>, Boyd said,
The second O, orientation – as the repository of our genetic heritage, cultural tradition, and previous experiences – is the most important part of the O-O-D-A loop since it shapes the way we observe, the way we decide, the way we act. <3>
As stated by Boyd and shown in the “Orient” box, there is much filtering of the information through our culture, genetics, ability to analyze and synthesize, and previous experience. Since the OODA Loop was designed to describe a single decision maker, the situation is usually much worse than shown as most business and technical decisions have a team of people observing and orienting, each bringing their own cultural traditions, genetics, experience and other information. It is no wonder that it is here that decisions often get stuck and the OODA Loop is reduced to the stuttering sound of “OO-OO-OO”.<4>
Getting stuck does not lead to winning as
In order to win, we should operate at a faster tempo or rhythm than our adversaries--or, better yet, get inside
adversary's Observation-Orientation-Decision-Action time cycle or loop. ... Such activity will make us appear ambiguous (unpredictable) thereby generate confusion and disorder among our adversaries--since our adversaries will be unable to generate mental images or pictures that agree with the menacing as well as faster transient rhythm or patterns they are competing against.
<5>
The OODA loop that focuses on strategic military requirements, was adapted for business and public sector operational continuity planning. Compare it with the Plan Do Check Act (PDCA) cycle or Shewhart cycle, which focuses on the operational or tactical level of projects. <6>
As one of Boyd's colleagues, Harry Hillaker, put it in his article "John Boyd, USAF Retired, Father of the F16" <7>:
The key is to obscure your intentions and make them unpredictable to your opponent while you simultaneously clarify his intentions. That is, operate at a faster tempo to generate rapidly changing conditions that inhibit your opponent from adapting or reacting to those changes and that suppress or destroy his awareness. Thus, a hodgepodge of confusion and disorder occur to cause him to over- or under-react to conditions or activities that appear to be uncertain, ambiguous, or incomprehensible.
Writer Robert Greene wrote in an article called OODA and You <8> that
the proper mindset is to let go a little, to allow some of the chaos to become part of his mental system, and to use it to his advantage by simply creating more chaos and confusion for the opponent. He funnels the inevitable chaos of the battlefield in the direction of the enemy.
http://en.wikipedia.org/wiki/OODA_Loop
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