How is Obama doing it? Organization and mobilization. This is how he won the Primary. This is how he will the Presidency. This is something that requires incredible planning, understanding of history and foresight. It requires time and money. It is not something that mcPOW and the repubbies can react to or replicate. It is too late for them. They are running a dinosaur national media campaign, and not paying attention to history. Obama is respecting the grassroots movements of the 60s and integrating that with the information age.
Revisit this article from August 4th:
Can Obama Turn the Democratic Party Upside Down with the Biggest Voter Mobilization Drive in History?
Barack Obama's presidential campaign is seeking to register "millions" of new voters immediately after the Democratic Convention, according to top campaign officials who say the effort is one facet of a "capacity-building" effort this summer that includes extensively training thousands of campaign workers as community organizers.The voter registration effort is part of a broader strategy to not just elect Obama, but also to alter the political landscape by shifting power from Washington to the grassroots, the officials say, to cultivate a base for significant political reforms. The campaign sees its training and voter registration efforts as the cornerstone of building a new progressive movement like the rise of conservatism during Ronald Reagan's presidency.
"We need everybody in this party to get behind this effort to turn out thousands and thousands of volunteers in every single state in the country, to hit the streets and go register millions of new people that weekend alone," said Steve Hildebrand, Obama's deputy campaign manager, speaking at the recent Netroots Nation conference. "It's not about whether or not we will get Barack Obama elected. It is about whether or not we will have a progressive majority in this country for decades to come."
Last week, the campaign and the Democratic National Committee announced it would commit $20 million to "engaging and mobilizing" Hispanic voters in an effort that will include "voter mobilization, voter registration, online organizing, community outreach and paid advertising" and "also include Camp Obama trainings around the country."
"We expect our demographic to turn out at 80 percent," said Jason Green, the campaign's national voter registration director. "We are all about cultivating leadership."
The plan to train thousands of new community organizers and register millions of new voters is not business as usual for Democratic presidential campaigns, which for years have been run as top-down operations with little input from the grassroots. Instead, the campaign is seeking to blend the best aspects of community organizing, which stresses relationship building, with established, nuts-and-bolts voter outreach tactics to win.
http://www.alternet.org/election08/93718/
That plan, those efforts, hard work and a solid candidate have yeilded impressive fruit for this Fall. I thank the Obama Campaign for making this happen, and encourage everyone to keep up the great work!
VOLUNTEER!