the reason is that the analysts ALL said that McCain wins with this sort of coverage, because it takes him off message, and stops the issues from being discussed
they DID NOT mention that they didn't HAVE to cover it, and they are CULPABLE for BS like this ever being discussed seriously
they DON'T have to cover it
do they?
Halperin is an example of the worst sort of pseudojournalism. don't ever take a thing he says at face value
OK...eating a little crow here...while looking for the Boehlert review of his book, I found this:
http://mediamatters.org/items/200809100007COOPER: We're also joined now CNN senior political analyst, David Gergen, and Time magazine's political guru, Mark Halperin. David, much ado about nothing?
GERGEN: Yeah, it was -- listen, you can say all you want. John McCain said this about Hillary Clinton's health care proposal, but it was still a foolish thing for Barack Obama to say, because every night is precious for him, Anderson, in terms of getting his message out. This is one night lost on your program, where his message got muffled by this silliness over lipstick on a pig.
COOPER: It -- Mark, you're shaking your head.
HALPERIN: Stop the madness. I mean, this is, I think -- with all due respect to the program's focus on this and to what David just said -- I think this is the press just absolutely playing into the McCain campaign's crocodile tears. I wouldn't --
COOPER: Crocodile tears?
HALPERIN: Yeah. They don't think this is sexist.
COOPER: They know exactly what it is.
HALPERIN: They know exactly what he was saying. It's an expression. And this is a victory for the McCain campaign, in the sense that, every day, they can make this a pig fight in the mud. It's good for them, because it's reducing Barack Obama's message even more.
But I think this is a low point in the day in his -- and one of the low days of our collective coverage of this campaign. To make even -- to spend even a minute --
COOPER: Right.
HALPERIN: -- on this expression, I think, is amazing and outrageous.
COOPER: Let's move on.
-----------------------------
this is what I looked for:
Books about politics and the press don't come much more dishonest, or depressing, than the new tome hitting stores this week, The Way to Win (Random House). Written by corporate media bigwigs Mark Halperin, political director of ABC News and founder of its political newsletter The Note, and John F. Harris, national political editor of The Washington Post, the new digest -- it's their take on how to win the White House -- is already being toasted by celebrity journalists inside the Beltway, which in today's environment means the book politely re-enforces preferred conventional wisdom and graciously avoids asking tough questions about Republicans. The press corps also skates by in the eyes of Halperin and Harris, who continuously rewrite recent history in order to ensure that journalists shoulder little or no blame for D.C. pressroom disgraces such as Whitewater, the blatantly dishonest coverage heaped upon Al Gore's presidential campaign, and for the Swift Boat Veterans for Truth hoax that ensnared Sen. John Kerry's 2004 presidential run.
I say The Way to Win is dishonest because Halperin and Harris are obviously smart professionals who understand how politics and the press now (unfortunately) work in this country. Indeed, the two are celebrated as among Beltway journalism's best and brightest and are paid handsomely for reaching the pinnacle of their profession. Unfortunately, political journalism isn't what it used to be, and unfortunately, the duo opts to conform to the artificial guidelines that dictate public debate inside the Beltway today.
That's precisely why CBS' Bob Schieffer has already flacked the book on Face the Nation, why Charlie Rose has invited the two for an intimate chat, and why the Way To Win D.C. book party was awash with boldface guests, as elites from the press and politics flocked to toast the latest re-writing of the conventional wisdom. It's because Halperin and Harris tell a reassuring story that Beltway players, particularly in the press, love to hear. And for anybody who still thinks there's an ounce of friction between the true media elites and the Beltway's mostly Republican ruling class, read The Way to Win and think again. The Beltway really has become a tension-free world where journalists and politicos bond effortlessly.
Among the most important of Halperin and Harris's take-away tips -- their so-called "Trade Secret" -- is for candidates seeking the White House in 2008 to basically not act like Democrats. Specifically, Halperin and Harris stress that recent campaigns by Gore and Kerry failed because they lost control of their public image via the press, in sharp contrast to Bush's campaigns, which, thanks to the hard work of Karl Rove, were able to control their public image. What Halperin and Harris absolutely refuse to acknowledge is the willing role the press played in those key Democratic setbacks and the media's shrieking double standard that's been on display for the last decade.
http://mediamatters.org/columns/200610030008