McCain Ad Buys-- targeting Daytime TV/Soap Demographics

[chill_wind]

Did somebody say "Soaps"? Seems an appropriate enough place to sell himself and Palin


McCain Campaign Quietly Starts Buying Ad Time On The National Networks
By Greg Sargent - September 9, 2008, 4:00PM

In an unusual move, the McCain campaign has quietly started buying ad time on the national networks, a strategy that for the most part hasn't really been pursued on a large scale in presidential campaigns for at least two decades, a close follower of national ad buying tells me.

Since Friday, the first day after the GOP convention, the McCain campaign has purchased at least $500,000 worth of time on the national nets, with an eye towards advertising nationally during daytime TV shows, Evan Tracey, who tracks ad buying for the Campaign Media Analysis Group, confirms to me.

Among the shows McCain has bought time during, according to Tracey: The Price Is Right, Guiding Lights, and Days of Our Lives.

"It's really outside the norm," Tracey says of the McCain camp's buying. "Presidential campaigns have by and large skipped national programming for the last several cycles." Tracey points out that presidential campaigns haven't really invested heavily in national ad buying since the late 1980s.

(...)

The unusual ad spending also sheds a bit of light on McCain's demographic strategy. The buys during daytime TV suggest outreach to elderly and female voters, Tracey says, both of whom the McCain camp has aggressively targeted.


(...)

http://tpmelectioncentral.talkingpointsmemo.com/2008/09/mccain_campaign_quietly_starts.php

[annabanana]

1. Those stories about people confusing the Soaps with reality

are not apocryphal... They are EXACTLY the demographic McCain needs to get to.

Now I'm not saying that ALL Soaps addicts are similarly confused... but there's a good solid batch that ARE.

[scheming daemons]

2. Going after low-information white women..... Obama should buys ads during football....

to target the low-information white men.

[chill_wind]

4. !!! LOl-- I'm not a fb fan, but football time would be awesome!!

[treestar]

3. Eh, soaps do have smart viewers, and a lot of college kids

If McWar thinks the dummies who think they are real can take the time to register and vote, have at it. As it is, if they are they were probably already going to.

Guiding Light and Days of Our Lives have terrible ratings, too, so it won't reach many.