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Edited on Sun Aug-31-08 10:05 AM by Jackpine Radical
The whole Palin foofaraw caught me in the midst of reading Lakoff's recent book, The Political Mind, in which he talks about how the Republicans build frames and narratives around their people. Shrub's magical ride to power on a carpet of redemption after his earlier life as a wastrel is a classic example. Thus he not only neutralized the DUI's, the drinking history, the failed businesses, skipping out on Vietnam, etc., but, by claiming to have arisen from his shameful past, turned them into positives, at least in the eyes of traditional Christians.
Lakoff did a whole, very enlightening, chapter on Anna Nicole and the competing narrative frames at play in the background that accounted for how she captivated the public imagination and what different people saw in her, thus accounting for the huge splash her story made in the public awareness.
I think that anybody with an interest in changing political opinion needs to pay attention to Lakoff's insights on the workings of consciousness and the emotional underpinnings of our supposedly rational decision-making process. God knows, the conservatives are already there.
At this juncture, a lot of people on the left are hailing the Palin pick as a disastrous move on the part of the McNutso crowd. Don't bet on it. I suspect that there is some very Roveian thinking, if not the hand of Karl Beelzebub himself, behind this move.
After my morning dose of Lakoff, I've been thinking about the Palin thing in the context of narrative frames (hell, call them archetypes if you're an old Jungian like one unnamed, decrepit shrink on this board). The issue is not going to boil down to the truth about McBoobs. It's gonna sink or swim on the basis of the narrative they spin around her, and I expect that they already have that one ready. It'll be something like
1. Submissive helper role (Good Stepford Wife, a woman the Fundies can approve of)
2. Religious fanatic/Good Girl
3. McBimbo/MILF (Gad, the bad things I learn hanging out on this board)--sublimated, subliminal sexuality slyly supporting Stupid's studliness (Like Bush & his codpiece-enhanced flyboy suit)
etc.
They're selling a script, a story. Our reality-based nitpicking about qualifications doesn't matter. If we want to win, we need to fight this with our own coherent, archetypally-rooted counter-story about McNutso & McBoobs. People will ignore or minimize isolated, troubling facts that don't fit their models. If you want to fight effectively, you need to "connect the dots--" i.e., weave your collection fo disquieting information into a more compelling counter-narrative.
At this point I don't know exactly what form the counter-narrative should take, but I do know that the Obama forces need to get one out there soon if they wish to keep their game going.
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