Why is Obama going to announce his VP pick in the dead zone of Friday afternoon?

[Occam Bandage]

Seriously, Friday afternoon is where bad news goes to die. It's when bad economic news is announced. It's when corrupt administration officials announce they're spending more time with their families. It's when candidates announce they're giving back tainted cash. It's when you announce things in the hopes that it'll all be forgotten by Monday and the start of the next news cycle.

So what am I missing here? Am I wrong to think that it looks like he's trying to minimize the news coverage? Does he think it'll carry the Sunday morning shows and still dominate next week's cycle? Is he hoping the GOP kneejerk "too insider/too inexperienced" response is lost in the weekend fluff? What's the deal, DU?

http://www.cbsnews.com/blogs/2008/08/19/politics/horserace/entry4364243.shtml?CMP=OTC-RSSFeed&source=RSS&attr=Horserace_4364243

[AllentownJake]

1. It might be Hillary

and that would give him less time before the convention to have to address angry Obama supporters.

[Metric System]

14. I'd say it's the other way around. It's not Hillary and the Obama wants to limit media coverage

asking "Why not Hillary?"

[AllentownJake]

15. No the media has pretty much agreed since the 2nd week of July

Hillary is out. They don't like to be wrong.

[eshfemme]

2. Is it because of the Olympics?

[BklynChick]

3. they're getting tons of news coverage just on the anticipation, and frankly I think the news will

come today or tomorrow, I'm not believing anything I read anymore about when it's going to happen.

[Kurt_and_Hunter]

4. Olympics

[wndycty]

5. When Obama announces his VP there will be no deadzone. . .

. . .think about it.

[Cha]

13. That's right...No Dead Zone.

It doesn't matter and Friday actually looks like a great day to announce.

Obama is all about changing the way it's done.

[EV_Ares]

6. So has it changed from Sat to Fri? Thought it was going to be Sat. eom

[Occam Bandage]

7. Sat he'll be appearing with VP for the first time. That's unchanged.

[EV_Ares]

11. OK, thanks for the response, eom.

[Renew Deal]

8. I don't think there are many options

It's all bad. Saturday is the last day of the Olympics in China.

[jefferson_dem]

9. They will own the weekend and then the next week.

This will help prevent the repug slime machine from rolling out their lies and having them stick before the convention kicks off. Not a bad tactical move, in my view.

[kennetha]

10. At least there won't be much competition for the airwaves!

[MasonJar]

12. Then this Friday would no longer be a dead zone! Also I agree that

the guessing is ramping up coverage. I know I personally am going to be disappointed when the selection is announced.