If the Abramoff ad is the best we can do, then we are fucked.
Great, fantastic opportunity.
That ad was one of the most mundane things that could be put in front of a test audience with sleep disorders. This is the attack ad? We get a truckload of lemons and make this monumental piece of crap? We have to do better than this. This does NOT pack a punch. Who are we going after to tell this to? If you close your eyes, this is an ad from 2004 in style and pure epic banality.
Those who are making these ads need to understand what makes an ad message stick; and this one doesn't. Too long, too boring, and lacks a punch. Honestly, I think the creative types in DU could come up with something much more effective.
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