ABC News: McCain campaign appears to be on the verge of trademarking The Surge

[sabra]

http://blogs.abcnews.com/politicalradar/2008/08/mccains-cure-al.html

<snip>

The Surge is so much a part of his mantra that it is now on the verge of becoming McCain's cure-all for America's problems.

Today in Ohio, he called for an "Economic Surge."

"Our surge has succeeded in Iraq militarily, now we need an economic surge, to keep jobs here at home and create new ones," he told workers at a cabinet maker.

On Friday at the National Urban League, McCain suggested he'd fight crime using "tactics somewhat like we use in the military."

He went on to describe how it would work:

"You go into neighborhoods, you clamp down, you provide a secure environment for the people that live there, and you make sure that the known criminals are kept under control," he said. "And you provide them with a stable environment and then they cooperate with law enforcement."

Sound familiar?

The McCain campaign appears to be on the verge of trademarking The Surge.

"Most Americans identify The Surge as taking resources and putting them where they’re needed for success," McCain spokesman Tucker Bounds told ABC's Bret Hovell.

"This is a concept that we feel like we can replicate," Bounds said.

Which sort of makes you wonder: what's next?

Perhaps an Energy Surge.

Maybe a Health Care Surge.

How bout an Education Surge? (On second thought, that might scare the kids.)

...

To the extent that The Surge is now defined as "taking resources and putting them where they're needed," it's possible that, in the minds of voters, The Surge will become simply The Splurge.

[Gabi Hayes]

1. how about 'bulimic surge?'