McCain Google ads cost more?

[wyldwolf]

"According to data from the Google AdWords website, advertisements targeted to users searching for 'John McCain' on the Internet cost nearly twice as much as those targeting users searching for 'Barack Obama,'" Politico reports.

"What's more, Google predicts that the term 'Barack Obama' will generate 153 to 191 clicks per day on related advertisements. But 'John McCain' does much better as advertiser bait: Google estimates that those ads get 213 to 266 clicks per day."

The most likely reason: The McCain campaign is bidding up the price by trying to direct more traffic to their campaign website.

http://politicalwire.com/archives/2008/08/01/mccain_beats_obama_on_ad_prices.html

It costs the McCain campaign money each time someone clicks their ad. Can we see to it they get their money's worth? :)