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McCain Made Progress In Only 1 of 11 States In June Where He Spent $16 Million In Ads
Added by Mark Nickolas on Jul 22, 2008 - add as a friend | PM me
McCain Made Progress In Only 1 of 11 States In June Where He Spent $16 Million In Ads
Recall that at the beginning of June, John McCain (R) announced a significant ad buy in 11 states (7 of them red states)?
John McCain (R) has just announced a significant ad campaign to begin in Iowa, Michigan, Colorado, Minnesota, Pennsylvania, Ohio, Missouri, New Mexico, Nevada, Wisconsin, and West Virginia. Notice that 7 of the 11 states are also red states that Bush won in 2004.
According to campaign finance reports, McCain spent more than three times the amount in television advertising in June than did Barack Obama (D) (even though Obama was advertising in 18 states, not just 11):
Unlike McCain, who spent more than he raised in June, Obama accumulated cash during the month. While he ruled on the airwaves with ads during the primary season, he refused to match McCain's ad spending in June. McCain devoted $16 million to advertising to Obama's $5 million.
So, what was McCain's return on investment? Not much.
Below are the current trend lines from Pollster.com of 10 of these states (West Virginia was the 11th state and there's been no polling to compare). What you'll see is that only in Nevada was McCain able to manage any sort of reversal of momentum. In most states -- especially the big swing states -- McCain continued to lose ground, sometimes considerable ground:
graphs, more at link~
http://www.politicalbase.com/profile/Mark%20Nickolas/blog/&blogId=2838