Obama's campaign chief: low profile, high impact
Campaign czar kept low profile, but his strategy of numbers helped candidate rise
By John McCormick | Tribune reporter
10:54 PM CDT, June 8, 2008
Baseball and politics are two of David Plouffe's passions. So it was natural that his love for one game reinforced something that proved crucial in the other: Singles can score runs.
As Sen. Barack Obama's campaign manager, Plouffe was the mastermind behind a winning strategy that looked well past Super Tuesday's contests on Feb. 5 and placed value on large and small states.
The campaign had the money to make such a potentially low-yield wager, and Plouffe had long understood that the Democratic Party's complex system for apportioning convention delegates meant winning even one congressional district in a state could help generate the total needed to reach the magic number.
From his 11th-floor Michigan Avenue office, he sent resources to such states as Nebraska, Idaho and North Dakota that Sen. Hillary Clinton virtually ignored, putting extra emphasis on those with lower-turnout caucuses instead of primaries.
The plan, which had been in his head at least as far back as late 2006, was partly out of necessity because Clinton's early name recognition and party ties gave her advantages in big states.
The strategy proved itself in the two weeks after Feb. 5, as Obama won 11 contests in a row and achieved a delegate lead he never would lose. In late February, Plouffe reportedly confided to a colleague that he believed a mathematical tipping point had been reached.
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http://www.chicagotribune.com/news/politics/chi-plouffe-obamajun09,0,2235451.story
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