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Kerry-Edwards 2004 Will Distribute News Via U.S. Newswire: In a Campaign First, News Will Appear On Yahoo! News/Politics
8/13/2004 11:49:00 AM
To: National Desk, Political Reporter
Contact: Allison Dobson of Kerry-Edwards 2004, 202-464-2800
WASHINGTON, Aug. 13 /U.S. Newswire/ -- Effective immediately, all news documents issued to the media and the public by the Kerry-Edwards 2004 Press Office will be distributed via U.S. Newswire. These documents will include press releases, statements, news advisories, schedules, backgrounders and speech texts for the candidates, families, surrogates and staff as appropriate.
"We are pleased to have the unique resources of U.S. Newswire at our disposal," said Michael Meehan, Communications Director of Kerry-Edwards 2004. "They have a long history of helping presidential candidates tell their story to the press and the public, and we look forward to having the benefit of their experienced staff and unique technology as we move into a phase in the campaign where voters are increasingly focused on the election."
Additionally, through USN's unique agreements with online news services such as Yahoo! Google, Lexis/Nexis and others, Kerry- Edwards campaign news is posted in full to leading online news sites, enabling the research community, as well as the younger audiences that increasingly rely on online services, to receive news from the Kerry-Edwards campaign. Through U.S. Newswire's agreement with Yahoo!, Kerry-Edwards is the first presidential campaign to have its news and information posted directly to Yahoo! News/Politics (
http://story.news.yahoo.com/news?tmpl=index2&cid=669 ). The effect of this unique arrangement may have been revealed in a recent Washington Post article, (A Bounce for JohnKerry.com, Washington Post, Aug. 11, 2004), which cited a new Nielsen/NetRatings survey showing traffic to www.JohnKerry.com has increased 191 percent in recent weeks, moving up to the 213th most popular site in the country. By comparison, the article stated, President Bush's site did not have enough visitors to even register with the survey.
U.S. Newswire began working for the John Kerry for President campaign in March 2004 and since then has distributed thousands of documents. USN has been contracted to provide news distribution by every leading vote-getter in each of the past four presidential elections.
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Editors Note: U.S. Newswire's data feed is available to credentialed media at no charge via a variety of distribution means including: AP DataFeature; APExpress, the USN website (RSS enabled), Yahoo News, Google News and AOL News, MSNBC and others. For information about these and other options to receive the U.S. Newswire feed, please contact Mark Bagley of U.S. Newswire at 800-544-8995.
http://www.usnewswire.com /
http://releases.usnewswire.com/GetRelease.asp?id=219-08