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Edited on Thu Apr-22-04 09:47 AM by Finch
On the two about the supreme court (D)
If there designed for Dems ok... But Kerry still needs to cement who he is in people's minds... he needs a nice slick bio-pic ad...I'd give the ads a C... I would say that Bush ads far outstrip these attempts by Kerry's team…
Bush will effectively be off the air for two or three weeks according to his campaign and my suggestions to the Kerry team…
.You have a window in which to define your man without Republican rebuttal, polls have shown that the rise in Bush’s positives and Kerry negatives is a fairly transitory and superficial change, so define your candidate while you have this chance, pouring out ads aimed at the base will not help.
.Produce a bio-pic ad, talk about Kerry the man, emphasis his courage in Vietnam, his concern for the environment and generally the “he fighting for us message”.
.Produce an ad concerning defence, yes its risky but if you do not address this you are conceding the point to Bush, people are concerned about the war in Iraq and the security of the United States, produce a hawkish ad, attacking Bush from the right over lack of resolve in Iraq and losing sight of al-quida, get some authoritative voices to speak in your favour people who can be considered strong on national defence. Take these republican attacks on your positions on defence head on.
.Two themes to hammer home over the next two to four weeks… “Who You Are” and “Why Bush is failing in the War on Terror”… don’t mention the UN or gaining new allies as central to your critique instead definite your argument by what the situation is in Iraq at the moment with the allies we have on the ground… DO NOT give the impression that you wish to go cap in hand to the UN or the anti-war Europeans for more troops and assistance, show resolve and attack Bush for a lack of it…these two themes are essential to regain any poll lead Imho at this point…
.After this campaign focusing on “You” and “Defence” shift to a new campaign, pivot towards taxation, while at the same time develop your “You” ads and try and combine them with your push on national security issues “Service” being the important theme… on Taxation talk the langue of populism, draw a comparison between your sensible and coherent polices on taxation and Bush’s reckless polices bereft as they are of any real benefit for the middle classes… but remember to adapt these ads to republican moves and events in the wider world however do not allow them to define the debate or dictate your strategy…
On the Most recent two ( B- )
There both good… really my opinion of the two ads before these was low in back I think a c- would be on the generous side, more like a solid D… these on the other had I think merit about a B-… there good spots, not great but good… they are brief, but that is their nature I suppose… “Risk” is the better of the two, note: John please don’t wear that black jacket, it makes you look too broad and lurch like, stick with the blue shirts and red ties :) …
As I said much better ads than those two earlier ones (please pull those ads as soon as possible, there bad, really bad!)… good ads, but what is lacking is a broad all encompassing vision, he attempted to get his in the “commitment” ad, and I am afraid he didn’t quite pull it off, strangely enough the kind of bio-ad that would have most impact imho would be a kind of “man from hope”, “American son style ad” condensed into one minute, with a narrator and perhaps one line or two from Kerry and then narrator and then end with Kerry’s “I am John Kerry and I approve this message”…
I think Kerry’s team seem to be working towards a more solid bio-ad, but he should try and define himself as a politician and a person rather than as a candidate (which will come latte) not by the current issues but by his life experience… I think they are working towards something of that sort and I sure hope they are… but these are good ads, solid and effective, but not as good as they could be…
And those are my recommendations…
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