Perhaps I should join the cult
February 6, 2008
Jeff Jarvis
The contrast in Barack Obama's and Hillary Clinton's campaigns - and their voters - is starkly illustrated in their Super Tuesday speeches.
Obama is the orator, Clinton the manager. Obama's crowd behaves like a devoted cult Clinton's like a well-behaved class. Obama has succeeded - with considerable help from the media - at portraying his campaign as a movement, while Clinton's is, well, a campaign.
My problem with his campaign is also illustrated in this speech. Though he catalogues his issues - Iraq, health care, the standard list - his message is made up of little more than stock marketing taglines. He's not so much running for office as branding himself.
Listen to last night's medley of his greatest hits: "Our time has come... Our movement is real... Change is coming to America... We are more than a collection of red states and blue states. We are and always will be the United States of America... This time can be different.... Not this time. Not this year.... This time we have to seize the moment.... This fall, we owe the American people a real choice.... We have to choose between change and more of the same, we have to choose between looking backwards and looking forward. We have to choose between our future and our past.... We can do this... We are the ones we've been waiting for. We are the change that we seek.... Yes we can.... Yes we can...." Cue crowd chanting: "Yes we can..."
His supporters, including many New York friends of mine, buy his image and believe he is less political and that he is indeed different. I think he's more political and his campaign is the greatest example of the selling of the president I've yet seen. To state it harshly, I say that relying on these stock phrases - believing that we are going to swallow empty oratory about "change" punctuated with chants of "yes we can" - is a cynical political act...
http://commentisfree.guardian.co.uk/jeff_jarvis/2008/02/the_power_of_oratory.html--------------------------------------------------------------------------------
Thursday, Feb. 07, 2008
Inspiration vs. Substance
By Joe Klein
"We are the ones we've been waiting for," Barack Obama said in yet another memorable election-night speech on Super-Confusing Tuesday. "We are the change that we seek." Waiting to hear what Obama has to say — win, lose or tie — has become the most anticipated event of any given primary night. The man's use of pronouns (never I), of inspirational language and of poetic meter — "WE are the CHANGE that we SEEK" — is unprecedented in recent memory. Yes, Ronald Reagan could give great set-piece speeches on grand occasions, and so could John F. Kennedy, but Obama's ability to toss one off, different each week, is simply breathtaking. His New Hampshire concession speech, with the refrain "Yes, We Can," was turned into a brilliant music video featuring an array of young, hip, talented and beautiful celebrities. The video, stark in black-and-white, raised an existential question for Democrats: How can you not be moved by this? How can you vote against the future?
And yet there was something just a wee bit creepy about the mass messianism — "We are the ones we've been waiting for" — of the Super Tuesday speech and the recent turn of the Obama campaign. "This time can be different because this campaign for the presidency of the United States of America is different. It's different not because of me. It's different because of you." That is not just maddeningly vague but also disingenuous: the campaign is entirely about Obama and his ability to inspire. Rather than focusing on any specific issue or cause — other than an amorphous desire for change — the message is becoming dangerously self-referential. The Obama campaign all too often is about how wonderful the Obama campaign is...
http://www.time.com/time/printout/0,8816,1710721,00.html