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I am so glad that Kerry is the Nominee and I am glad to see that Kerry is sticking it io Bush the way that he is. However I am afriad that Kerry will fall behind if he dosent heed a couple of things that he needs to remember:
1. The primaries are effectively over. Therefore, he needs to tie his criticicms of Bush around some sort of theme or he'll run the risk of sounding like a downbeat doom and gloom candidate. The eratic criticism of Bush was great through the primaries since it was repeated by everyone, but now since all the attention is focused on him, the criticisms need to follow a theme like "liar" or "corrupt" or "eletist".
2. He needs to ballance his message with his own detailed proposals on how he would fix the problems. He also needs to let his message flow from a single phrase. For Bush in 2000, it was "Compassionate Conservatism". For Kerry, it should be something like "Common Dreams" or something new that people can hear and instantly think of his candidacy. The "Real Deal" wont work because it too common and it sounds like a lazy variation of FDR's "New Deal".
3. Finally he needs a strategic rapid response plan. What I mean here is that he needs not only to answer criticism by the GOP, but he needs to offer a firm refutation to every criticism, deliver it STRONGLY, QUICKLY, and take a shot at them while they are at it.
4. I just thought of another one. He needs to began, right now, to define this race. I am glad that Kerry will be in Mississippi tommorow but, I think that he should write off the south and focus on the Mid-west states of Iowa, Minnesota, Wisconsin and Ohio with a message on Jobs and the economy. He also needs to continue to pull at states like Pennsylvaina, New Hampshire, New Mexico, Arizona, Nevada, and Oregan with a social message that hinges on equality, rights, and pluralism. This will allow him to criticize Bush on a consistant theme without worrying about offending a group in a region you wont get annyway.
Yes this is a national race but its not who gets the most votes. Its who gets the most electors from states. Therefore, I think that Kerry needs to run 2 regional campaings: One aimed at the Midwest, including pennsylvaina; and a southwestern campaign, including Oregan. This allows him to send a clear and concise message with clear and concise solutions that will avoid the dillution that is nessesary when one tries to include the south in any electoral strategy.
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