Obama anti-rumor Google ad-shows up for these searches "Obama muslim" "Obama Islam" "Obama madrassa"

[Pirate Smile]

An anti-rumor Google ad



Carrie and I wrote today about the technical aspects of fighting a viral e-mail smear, and Tim Tagaris writes approvingly of an Obama campaign move we didn't mention: The campaign has bought Google ads on the searches "Obama muslim" "Obama Islam" and "Obama madrassa."

They link to this page, which debunks the smear.

It's an example of how effectively Internet ads can narrowcast a message, and not dissimilar to a strategy companies use to beat back bad news without inadvertently giving a rumor more energy.

http://www.politico.com/blogs/bensmith/0108/An_antirumor_Google_ad.html

Smart!

[babylonsister]

1. VERY smart-I'm impressed!

:thumbsup:

[Pirate Smile]

2. Nobody will notice this tonight but I think it is very good news that they are

being more aggressive fighting this.

[babylonsister]

3. You calling me nobody?

:rofl: :hi:

[Pirate Smile]

5. Nevah!

:hi:

[adadem]

4. Very nice

good idea

[babylonsister]

6. I'm going to try to kick this, cuz it's great and important! nt

[Pirate Smile]

7. kick

[babylonsister]

8. One more goodnight kick! nt

[babylonsister]

9. .

[Pirate Smile]

10. kick = needs one more R for GP

[Barack_America]

11. Creative.

I like it!

I'm off to google it now!!

[EmperorHasNoClothes]

12. It's good that they're staying on top of this.

[angie_love]

13. ..

Obama has really been using the internet effectively in his campaign. I'm impressed.

[babylonsister]

14. Did you try to rec'd this? I don't know if it's too late, but I agree, it's

great they're combatting the negatives out there.

[HughMoran]

15. Good

At least he can do something to intercept right-wing bigots spreading their filth.

[FrenchieCat]

16. Excellent defensive move.

Whomever thought of doing this must play sports and hang out on the Internets!

[Radical Activist]

17. Good.

I've had people honestly ask me about this who don't listen to talk radio.

[Hekate]

18. Kick

:kick:

Thanks to Babylonsister for drawing this to my attention.

Hekate

[depakid]

19. Any Dem running for office needs to do targeted keyword buys like this

As much as I dislike Google's approach with its ads, the reality is that search engine marketing can't be ignored any more than local mass media can these days.