Despite a distinguished resume - he was an ambassador, secretary of the Department of Energy and a U.S. congressman - he is stuck in second-tier status.
Richardson, whose mother is Mexican, is courting Latinos in early-vote states to help push him to the front of the field. But he downplays his ethnic roots as a selling point.
"I'm not running as a Hispanic candidate," he said after the Democrats' debate on Univision, the nation's fifth largest network. "I'm running as an American governor proud to be Hispanic."
The Univision debate may have bumped up his standing among Latinos, said Amalia Deaztlan, who has served as a Democratic delegate from California in the past three presidential elections.
"But I don't think we have the numbers to push a candidate like him over the top," said Deaztlan, a Mexican-born activist from Bermuda Dunes. "I don't think he has a good chance of being elected."
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