It was originally shopped by POLITICO (Right Wing website, trying to be evenhanded) and here it is reproduced at CBS:
http://www.cbsnews.com/stories/2007/07/25/politics/politico/main3095922.shtml?source=RSSattr=HOME_3095922
Obama is touting a new and unconventional brand of grass-roots politics, but his strategy borrows from precedents set by a previous generation of Democrats such as Jimmy Carter and Gary Hart. His advisers also invoke as inspiration a surprising Republican: Ronald Reagan.
"Now, it is blasphemy for Democrats," Obama pollster Cornell Belcher said of Reagan, "but that hope and optimism that was Ronald Reagan" allowed him to "transcend" ideological divisions within his own party and the general electorate. The theme has been shopped around for awhile--even here.
http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=132x3394235Andrew Sullivan, too:
http://andrewsullivan.theatlantic.com/the_daily_dish/2007/05/the_reagan_of_t.htmlGoogle Obama and Reagan, you'd be surprised how many are selling the idea.
Personally (and who cares what I think) I believe this is a strategy that, while designed to boost the candidate in circles to the center-right, is also fraught with potential pitfalls. Plenty of people view Reagan as the Great Bullshitter, not the Great Communicator. It's plainly a triangulation tactic, an effort to reach out to the Mushy Middle, to include those famous "Reagan Democrats" who, through the long lens of history, nowadays don't see Reagan as quite the icon they regarded him as 'back in the day.'
I'd be careful if I were Obama, too, and not have his aides going on the record and flogging the idea so much--if they want to shop the idea, do it NOT For Attribution. They don't lay down "Don't Quote Me" rules way too often, and they don't know how to cover their tracks.
This isn't a critique of Obama, but it is indicative of the overall inexperience of his staff.
The smart quote is "Obama is Obama--if people want to compare him to Reagan, well, there must be something similar in the approach of BOTH LEADERS to the people that they see. But Obama isn't a carbon copy of Reagan or anyone else--he's his own authentic person" -- or words to that effect.
Instead, they're seen as trying to puff up the idea, and it first, has a false ring to it, and second, has potential to turn off the "I Still Fucking HATE The Late Ronald Reagan" Democrats, who outnumber the few Democrats who even will admit they were Reagan Democrats nowadays (having seen the effects of his policies over the long term).
That's my take on it, anyway....