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The common attitude now is that red and blue states will stay that way, so the majority of attention is paid to the swing states. That's a workable national strategy, but it kills local party activity, and in the long run it keeps the party from making gains in red states. I'm in Texas, and so many donors here have written off any chance of winning that they give their money to national candidates or to the national party. So the state party has less money to spread around the candidates, so they focus on a few races they think they can win. They beg the national party for money, but the nationals would rather give the money to a state where they feel they can do some good. That's not Texas.
So Texas, which 30 years ago was solidly Democrat (though not liberal), is now solidly Republican, and gets too little money to launch an effective multi-election Reconquista at a state and local level. The Republicans spent a lot of time and money winning this state, but we aren't able to do the same to claim it back. So it will stay Republican.
Money isn't the only reason, of course. But it hurts.
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