Power Point: Romney's strategies: Flip on Issues, Faith, Rivals.

[rodeodance]

Document shows Romney's strategies
Plan addresses faith, rivals, shift on issues

By Scott Helman, Globe Staff | February 27, 2007

Here are some views of Mitt Romney causing concern inside his campaign: His hair looks too perfect, he's not a tough war time leader, and he has earned a reputation as "Slick Dancing Mitt" or "Flip-Flop Mitt."

Romney and his advisers have identified those perceptions as threats to his bid for the 2008 Republican presidential nomination, according to an exhaustive internal campaign document obtained by the Globe.

The 77-slide PowerPoint presentation offers a revealing look at Romney's pursuit of the White House, outlining a plan for branding himself, framing his competitors, and allaying voter concerns about his record, his Mormon faith, and his shifts on key issues like abortion.

Dated Dec. 11, the blueprint is wide-ranging and analyzes in detail the strengths and weaknesses of Romney and his two main Republican rivals, Senator John McCain of Arizona and Rudolph W. Giuliani, former mayor of New York. The plan, which top Romney strategist Alex Castellanos helped to draft, charts a course for Romney to emerge as the nominee, but acknowledges that the "electorate is not where it needs to be for us to succeed."


http://www.boston.com/news/nation/articles/2007/02/27/document_shows_romneys_strategies?mode=PF