A Wide-Open Web for the '08 Campaign
By E. J. Dionne Jr.
Friday, February 16, 2007; Page A23
Does Barack Obama have the potential to trump Hillary Clinton's money, organization and methodical planning by becoming the online phenomenon of 2008? The answer may determine who wins the Democratic presidential nomination.
This is the election in which Internet campaigning will reach maturity. The 2000 campaign offered the first glimmers of the medium's power....
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The question is whether Obama will have an edge as the candidate who talks about his campaign as a participatory mass movement and is trying to embody the word "new." (Joe) Trippi, who is neutral this year, sees Obama as having "a lot of advantages" in Internet campaigning, particularly because "he is really connecting with young people, as Dean did early on."
But much will depend on whether Obama's approach lives up to his high-minded promise to supporters that his campaign won't "only be about me" and will become instead "the occasion, the vehicle, of your hopes, and your dreams."...
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In the coming months, partly because it's fun to do, the political world will be watching Hollywood and Wall Street to see who racks up the big money. But 2008 promises to be the year when decisions made at millions of computer screens on kitchen tables and office desks could outshine the glitz and beat out the large checkbooks. The Internet could thus provide Obama his best chance of keeping up with one of the most formidable fundraisers in Democratic politics.
http://www.washingtonpost.com/wp-dyn/content/article/2007/02/15/AR2007021501273.html