Consistently higher.
The Scoreboard: Wednesday, January 10
25-54 demographic: (LS)
Total day: FNC: 336 | CNN: 251 | MSNBC: 159 | HLN: 92 | CNBC: 105
Prime: FNC: 774 | CNN: 575 | MSNBC: 419 | HLN: 193 | CNBC: 151
5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Gibson: Hume: Shep: O'Reilly: Bush: H&C: Greta:
215 289 401 563 * 738 510
CNN Blitzer: Dobbs: SitRoom: SitRoom: Bush: Cooper: Cooper:
194 270 323 320 * 542 389
MSNBC Matthews: Tucker: Matthews: Countdo.: Bush: Scarbo.: Scarbo.:
167 140 221 300 * 409 235
HLN HLN: Prime: Beck: Grace: Beck: Grace: Showbiz:
43/62 76 146 233 158 186 181
Data by Nielsen Media Research. Live and same day (DVR) data.
Total viewers: (LS)
Total day: FNC: 1,111 | CNN: 662 | MSNBC: 393 | HLN: 215 | CNBC: 235
Prime: FNC: 3,085 | CNN: 1,699 | MSNBC: 1,097 | HLN: 483 | CNBC: 300
5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Gibson: Hume: Shep: O'Reilly: Bush: H&C: Greta:
1,136 1,352 1,522 2,904 * 2,316 1,316
CNN Blitzer: Dobbs: SitRoom: SitRoom: Bush: Cooper: Cooper:
540 978 889 1,018 * 1,571 962
MSNBC Matthews: Tucker: Matthews: Countdo.: Bush: Scarbo.: Scarbo.:
446 320 472 774 * 1,028 505
HLN HLN: Prime: Beck: Grace: Beck: Grace: Showbiz:
82/109 197 266 752 339 357 274
Posted by brian | 10:36 PM | Ratings
http://www.mediabistro.com/tvnewser/ratings/the_scoreboard_wednesday_january_10_51021.asp#moreThis particular day's ratings covered Wednesday, when bush gave his speech. This is the first and only time I've seen Scarborough top the ratings for MSNBC evenings. It's because he followed the bush speech and there was still substantial viewership. On any ordinary week, Keith Olbermann leaves everybody else on that channel in his dust. Watch the trends, day after day, week after week. He consistently scores the best ratings of the night. The VAST majority of the time, Scarborough cannot hold the numbers from his lead-in. The night of the bush speech is, I believe, an anomaly. I have not seen numbers that indicate Matthews outrates "Countdown." And Joe NEVER ordinarily sustains the viewership Keith builds up after "Hardball" hands it off to him.
If you think Chris Matthews is the undisputed king, why is Keith now coanchoring the big events with him? THAT is indicative that MSNBC manager Dan Abrams sees Olbermann as THE main asset, and wants to get Olbermann on camera as MUCH as possible. If that weren't the case, you'd see Matthews as the sole, lead anchor on these things. They did NOT have Matthews coanchoring with Scarborough, BTW. Olbermann is the 800-pound gorilla in that particular room.