http://www.colby.edu/colby.mag/issues/88n1/features/rothenburg/snip
Stuart Rothenberg's big break came while he was wearing pajamas.
It was early on a Friday morning in 1990 and Washington had been paralyzed by several inches of snow. Rothenberg '70, who publishes a political newsletter, was on the floor at home playing with his kids when the telephone rang. It was a staff member from the office of John McGlaughlin, the host of The McGlaughlin Group and another show of political analysis, One on One. The man asked Rothenberg how long he would need to get down to the studio to tape a segment of One on One.
"Apparently the guy they planned to have on the show was held up at the airport and couldn't make it in," Rothenberg recalled. "I hung up the phone and rushed into my bedroom to get dressed. I was in such a hurry, I put my foot right through my trousers and had to switch to a different suit."
snip
The Rothenberg Political Report, a compilation of statistics, projections and analysis that boils down dozens of political races into an eight- to 10-page newsletter, has only a few hundred subscribers. But the number of readers is less important than who those readers are--political reporters, party operatives and interest group representatives looking for an edge. With the Report to guide them, the press can determine who is worth coverage and who isn't; political action committees can identify candidates worthy of funding support; special interest groups know where and with whom to devote their energies. In a town full of powerful people, Rothenberg establishes who is hot and who is not.
snip
While most journalists are chasing national trends, Rothenberg is under the radar, probing, looking for clues. His research is legendary. He and his assistant, John Kohut, interview every credible House, Senate and gubernatorial candidate--hundreds in each cycle--and his enormous network of contacts offers him up-to-the-minute polling numbers and public sentiment. His forecasts also are based on an encyclopedic knowledge of voting districts. "He's like a database," said Neal Lavon, host of Voice of America's weekend talk show, Encounter. "You can ask him about any district in the country and he can tell you everything about it."
Is John Kohut related to Andrew Kohut (anyone?) who is also pretty full of himself
http://people-press.org/about/bios/kohut.php3snip
Andrew Kohut is the President of the Pew Research Center, in Washington, DC.
He also acts as Director of the Pew Research Center for The People & The Press (formerly the Times Mirror Center for the People & the Press) and the Pew Global Attitudes Project.
Kohut was President of The Gallup Organization from 1979 to 1989. In 1989, he founded Princeton Survey Research Associates, an attitude and opinion research firm specializing in media, politics, and public policy studies. He served as founding director of surveys for the Times Mirror Center 1990-1992, and was named its Director in 1993.
Kohut was president of American Association of Public Opinion Research 1994-1995. He was president of the National Council on Public Polls 2000-2001, a member of the Market Research Council, and a member of the Council on Foreign Relations.
Kohut is a press commentator on the meaning and interpretation of opinion poll results. In recent national elections, he has served as a public opinion consultant and analyst for National Public Radio. Kohut often comments on public opinion for television news programs including the NewsHour with Jim Lehrer. He has written widely about public opinion for leading newspapers and magazines, as well as for scholarly journals. He is a frequent op-ed essayist for The New York Times and in the past has been a regular columnist for the Columbia Journalism Review and AOL News. Kohut has co-authored four books, including, mostly recently, America Against the World (Times Books) and The Diminishing Divide: Religion's Changing Role in American Politics, (Brookings Institution Press).
Don't we just love media "darlings" telling us what and how to think???