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This is the larger issue. When the broadcast industry was deregulated and the FCC requirements abolished, the entire world of media consolidated and changed character immediately, and their coverage of issues became just another finished product of the corporate assembly line, totally cut off from the interests of the people. When the Reagan Administration and lobbyists killed the Fairness Doctrine during the '80s, TV and radio changed immediately--I remember it. There instantly started to be commercials on TV directed not at the general audience, but at other businesses. I had never heard of such a thing before, and was very offended. Commercials telling businesses how they can increase market share, "advertise with us," etc., get people to buy, etc., and cutting us right out of the loop. Then the next stage, where Mass Comm and broadcasting manuals started instructing students that the media does not even really address itself to the audience, but to sponsors, that they "sell" the audience to the sponsors, and that the sponsor was the "real" audience--a total shift, that had never before existed. Representative Louise Slaughter, who has been fighting to reinstitute the Fairness Doctrine ever since it was killed, has also commented (to Bill Moyers on "NOW" a couple of years ago, etc.) that the media change was instantaneous, that this was the law change they were waiting for, and that the filth of the Limbaughs, etc. instantly sprang up all over AM radio at that point, with all liberal opposition now cut out. Reagan also allowed passage of a bill they don't generally talk about, that was just as devastating: killing the old requirement that a certain percentage of network TV content--fiction/movies/series--must come from independant producers. When that was killed, all content could come solely from the closed system of the corporate owner of the network, cutting off the last of the outside access.
This is dangerous and threatening not only because one side of an issue is presented and the other is not, but because it now allowed for completely organized campaigns of disinformation since, because no other opinion needs to be told, a steady stream of lies, distortion, slander, etc., and censorship of the correct answer, is no longer against the law. There is no law. Not only is only one side of every issue told, but everything all the time, is only told from the perspective of the corporation, and not objectively, about the corporation--only, from it. Therefore, there are no regular reports of corporations caught breaking tax and lobbying laws, raiding pensions, busting unions, etc., which would eventually get people angry and reacting--no, there are only corporations "under seige" for some nebulous reason or other, I can't remember... When they were slandering John Kerry with the Swift Boat Liars, who was there to turn to, to correct the story and tell who these people really were? Only the guilty parties!
Studies over the years, conducted by the newspaper industry as it has fallen, have always shown that people who read more than one newspaper, with a different slant on things, are more educated about the issues and have better critical thinking faculties, because they are always aware of the multiple nature of things, and that it takes many perspectives to tell a whole story. When the media is reduced to 4 or 5 corporate owners, and one perpective, no one can remain knowledgeable, and you aren't supposed to. One single unbroken stream of propaganda, all of one type, eventually erases even your own memory. I remember when people used to ask Boston Red Sox slugger Carlton Fisk "Did you ever see the famous film of the 1975 World Series home run?" that Fisk "directed fair" and out of the park, and Fisk always answered, no, that "I didn't want to get that film in my head, because then I wouldn't be able to remember my own memory of it"--like that. The neverending stream of lies has otherwise intelligent people actually claiming that they "remember" that Reagan was popular (!), when no such thing ever happened:
The 1991 book "The Illusion of a Conservative Reagan Revolution," by Larry Schwab, had a chapter called "The Illusion of President Reagan's High Popularity," (chapter 3), which contained Gallup polls--back when Gallup was still a scientific polling organization, and not a corporate/Republican front, as it is now--tracking public opinion on Presidents over many decades. Part of it is this:
Results of the First Gallup Poll Rating in Each Administration from Eisenhower to Reagan: Eisenhower__78% Kennedy____72% Johnson____78% Nixon______59% Ford_______71% Carter______66% Reagan_____51%
Yearly Average of Presidential Popularity Ratings, 1953-88 President 1st Year 2nd Year 3rd Year 4th Year 5th Year 6th Year 7th Year 8th Year Eisenhower___70______65______71_____73______65_____55_____63______61 Kennedy_____76______72______63 Johnson_____74______66______51_____44______42 Nixon_______61______57______50_____56______42_____26 Ford________54______43______48 Carter_______62______45______37_____41 Reagan______57______44______44_____56_____61_____62______48______51
There has not been a popular Republican President since Eisenhower, who was a moderate, sometimes liberal, non-partisan. The danger of the unending propaganda flow, is when you start believing that you yourself thought of the opinion--"Reagan is popular," etc.--and don't even know anymore, that there was no such thing, and that it was planted in your mind.
Other FCC rules that no longer exist, are that music radio stations had to have five minutes of news, on the hour, so that people will be at least moderately informed--that is gone. There are no more "opposing viewpoint" editorial opinions on local news, which you yourself could get on, to answer an editorial that the station had previously made--gone. Now, even news itself is not news: no investigations of corporations themselves, ever, no background, no straight news that skips the slant and smirk; I even sat through--yesterday and today--hour after hour of TV "news" coverage, by every single "local" station, on the opening of a new store! It is fucking unbelievable!
With no rules on access or balance, the Republican/media/corporate lobbyist conspiracy is able to coordinate their slander campaigns as never before, to deadly effect. Their Republican Ney and the Democrat Jefferson are indicted at the same time, yet there is wall-to-wall coverage of the Democrat, and total censorship of the Republican, the one the leads to the entire Republican-lobbyist structure of criminality that, if exposed, would bring them all down--but it won't be exposed, and therefore, the death of the FCC rules of balance and access have actually allowed criminal conspiracies to flourish, and they can't be stopped.
There are many comments from many people over the centuries on how, if we don't have a free press with good news coverage, the people cannot be informed and there eventually is no democracy; that we are all slaves, shut out of the process. This is where we are now: polls showing that almost 90% of people want the minimum wage raised--yet it never happens; corporations don't want it. Polls showing over 90% of all people want rich people and corporations heavily taxed, want universal health care, want good jobs protected, want pensions--yet it never happens; corporations don't want it. The more complete and total control these corporations--with their anti-Amercian vested interests--get over every facet of our system, right down to what you are able to think and remember, or what you believe exists, the more completely everything is doomed--and don't wait for the liar with the sales pitch to help you then, either....
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