From the psychological conditioning through word repetition file:
Speaking to Canadian Forces recruits also on the day after the arrests Harper took another opportunity to point out the newness of his government: "...Canada's new government is behind you 100 per cent".
It has often been noted that Stephen Harper and his Conservative government have begun a campaign of pointing out that they represent a "new government". The term is used often when Mr. Harper speaks and appears not only on Conservative press releases highlighting initiatives by the "new government" but is also a permanent banner on the Government of Canada website (canada.gc.ca).
"Propaganda must be limited to a few simple themes and these must be represented again and again....
It is not the purpose of propaganda to create a series of alterations in sentiment with a view to pleasing these blase gentry. Its chief function is to convince the masses, whose slowness of understanding needs to be given time in order that they may absorb information; and only constant repetition will finally succeed in imprinting an idea on the memory of the crowd."
- Adolph Hitler
http://allpoliticsnow.com/content/view/23/I thought it was strange hearing and seeing them refer to themselves as Canada's "new government" over and over and over.
How do you break the pattern of repetition? Add to it. "Canada's new government is not good"