"Republican Playbook" on the Environment Now Readable Online

[freeandbrave]

Republicans are the TRUE conservationists -- at least that's what Republican uber-strategist Frank Luntz wants people to believe. He stresses that, while the terms "Environmentalist" or "Preservationist" provokes images of whackos and hemp smokers, "Conservationist" brings thoughts of 'commonsense' concern for the environment and its natural resources. And thus, Republicans should promote themselves as "Conservationists".

Does that sound like the Republican Party you know?

Thanks once again to Tom Ball of Political Strategy and his ongoing work in the Political Strategy Framing Project.

This is must-read stuff!

Excerpt:

Frank Luntz "Straight Talk": The Environment: A Cleaner, Safer, Healthier America
By Tom Ball
04/07/05

http://www.politicalstrategy.org/archives/001330.php#1330

Once again, we are presenting, in an online, readable format for the first time in the history of the web... Frank Luntz's "Straight Talk" pp. 131-146 (Environment).

As you can see, this is but a small part of a much larger document. Thus, I've contacted my in-the-loopers to see if they can work their way toward the rest of the beast.

For now, let's take a look at Frank's insight on the linguistic gymnastics required for the GOP to hoodwink the world on the topic of the environment -- how the Republicans (were) shooting themselves in the feet and how they plan to eliminate their "environmental credibility gap".

Read the unbelievable "Straight Talk" here.

[Viking12]

1. The "Luntz memo" has been on the internets for a long time

The Environmental Working Group has hosted a pdf of the document for more than a year.

Nevertheless, it is good that it is again getting exposure.


http://www.ewg.org/briefings/luntzmemo/

[freeandbrave]

2. That is correct, however...

...it is available only on uneditable, unsearchable pdf.

The new version is completely readable, searchable, copy-and-pastable, etc. -- a necessary improvement for purposes of research and analysis. It's all about making life, and communication easier.

[freeandbrave]

3. And besides..

...like you said, everyone should be aware of their thinking and I heavily doubt that most of us are.