Texan friend of Alastair Campbell takes task of softening US image
Paul Harris in New York
Sunday March 13, 2005
The Observer
It must be the toughest job in PR - trying to make a sceptical and frequently hostile world learn to love its only superpower.
Step forward Karen Hughes. She is one of President George Bush's closest confidantes and the woman now charged with precisely that task: convincing the world, especially Muslims, that the United States has their best interests at heart.
Hughes will this week be officially nominated to the post of Undersecretary of State for Public Diplomacy and Public Affairs. Behind the complex title lies the challenge of selling America's image abroad. It is a battle of hearts and minds aimed mostly at the Muslim world. That will mean boosting efforts to repair the massive damage done by the bloody aftermath of the toppling of Saddam Hussein and continued worries over America's aggressive diplomatic spats with Syria, Iran and North Korea.
Hughes will serve under Secretary of State Condoleezza Rice who has already made high-profile tour of international capitals. In common with many of Bush's inner circle, Hughes, a former television reporter, sees herself as a Washington outsider, loyal to the President, not the government.
She has the image of a Texan homemaker, but behind the mumsy front is a highly skilled PR operative who has been at the heart of Bush's rises to power. 'She clearly has a dynamic with him, where she understands him, where he is coming from, his thought processes. She can finish his sentences,' said Norm Ornstein, a politics expert at the American Enterprise Institute.
http://observer.guardian.co.uk/international/story/0,6903,1436553,00.html